CHALLENGE

The Land & Liberty Coalition set out to recruit digital advocates of renewable energy development in each of our states. The goal of these advocates is to help provide ‘air cover’ to our traditional supporters, providing Facebook, Social Media commentary that supporters renewables in their community. The challenge lies in the fact that we don’t just want any support, we need real, rural, conservative supporters from within in the communities of proposed developments.

TACTICS

• Deploy engaging, conservative imagery that makes people online want to click.

  • A sample of the ads can be seen to your left

• Place these images across a handful of conservative-leaning websites (Blaze, Drudge, Fox News, Daily Caller, etc. in the form of banner advertisements.

• Conduct ‘Lead Generation’ ads on Facebook.

• Target likely republicans and independent voters in a specific geography based on four (4) core audience profiles:

  • Farmers/Landowners -

    • ‘Our land, our rules’ – regulation should not hinder what they can do on their lands.

  • Evangelical/Religious & Responsible -

    • ‘God gave us the resources, It is up to us to take care of the planet.’

  • National Security -

    • Renewable energy in our backyard provides us with the security and energy freedom we need 

  • Everyday Consumer/NIMBY -

    • Need to be educated/shown the benefits ($$$$)  of renewables

IMPACT(S)

• Generated nearly 30,000 “supporters” across our seven (7)-state footprint.

• Secured hundreds of new, local messengers.

• Recieved a dozen (or so) messages from landowners inquiring about developments on their land.

  • L&LC has access (relationships) to the owners of roughly 10,000 acres of land throughout Wisconsin, Michigan, and Indiana.

• Shifting the tide on several projects happening within multiple states in our footprint.

• Positioned the Land & Liberty Coalition as the conservative voice for clean and renewable energy development throughout the rural Midwest.